She had tried extensions a year earlier and found them bothersome, yet was considering getting them again, although with profound hesitation. Just a week before receiving the DE MOI Bio Serum it just so happened that my dear mother had been complaining about how disgruntled she felt about the state of her eyelashes. Now… However excited I was about trying this amazing-sounding product and seeing my eyelashes (and parts of my brows that I’d obviously plucked with bad lighting at several times of my life) flourish to their bushiest, plushest potential, I suddenly recalled something my mother said to me. Indeed, DE MOI’s mission statement says: “ We aim to be the catalyst in bringing positive change into the world by creating awareness on spending consciously on products that give back to the society while making sure that these products do not harm the animals and the environment.” As an advocate of female empowerment, Koch is also the author of the book ‘Breaking Conventions In Heels’, and was awarded GLOBAL FWN100 2019 MOST INFLUENTIAL FILIPINA IN THE WORLD. The Switzerland-based company was created by dynamo ‘conscious beauty’ entrepreneur Demee Koch, who has become known not only for her successful cosmetics range but also her influential ethical stance supporting animals (no testing involved in her products) and several humanitarian charity initiatives. I told her I certainly wouldn’t mind trying it, and a few weeks later I received a box from DE MOI. I mentioned that I was considering trying eyelash extensions and she told me there’s a new serum that her PR company represents that guarantees that your eyelashes – even if they are less than existent! – will grow into beautiful, long, shiny things. It all came about during a conversation with a dear friend about eyelashes, as some of us women like to have amidst talking of politics, personal aspirations, social issues, metaphysical visions, the economy and crap ex boyfriends. Yet, as a pragmatic optimist I decided to give a particular product a chance, because it was introduced to me by a trustworthy and brilliant woman representing the DE MOI firm of cosmetics, and it was so great I wanted to write about it here.Ĭonscious Beauty DE MOI Entrepreneur Demee Koch So how can you believe any product that claims to ‘ guarantee‘ results? You just can’t. Not to mention countless streams of fake news and sinister agendas for making money by fooling our at-heart-trusting human souls. Today we have incredibly sophisticated social media, and photoshop dictums that invole even the most drop-dead stunning models shot 1 million frames a second for 8 hours straight being resmudged to fit some kind of insane ideal. It sold me on the idea that all testimonials were utter BS. My super-sceptic uncle, a seasoned traveller, globally-awarded visionary and professor at Imperial College London once gave me a book titled ‘The Mad Old Ads’ that exhibited the craziest inventions of the 18th and 19th centuries and the most hilariously unbelievable testimonials that accompanied them as their hardest selling points. I’m a copywriter AND journalist by trade, so I should know. Nowadays there’s nothing more cringesome than a testimonial, and even worse, a testimonial telling you that the original testimonial is true.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |